September 24th, 2008Thursday Read.

A selection of online articles for your thursday read.

Myspace launch a DIY service for serving ads. On first read it looks like an adsense solution squarely aimed at the business community:

Users can choose to either upload their own ad or create one using MySpace’s system. After selecting from a few dozen templates and uploading an image to place in the ad, users get to select their target audience: gender, age, region, city/state, and interests. For instance, you could target your ad to women ages 27-52 who live in Rancho Cucamonga, Calif., and who love the book Brave New World.

We’ll be keeping an eye on this, what is particularly encouraging is the level of detail afforded the adbuyer. We do wonder what protections Myspace has built into the user side and what the business strategy is behing this. Time will tell….

Myspace finally launched its music service. What was unclear was whether they had finally managed to solve their ‘EMI problem’:http://www.techcrunch.com/2008/09/20/is-myspace-music-an-antitrust-lawsuit-waiting-to-happen/ . We’ll post updates on this tomorrow.

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